Turning dreams true.

Writer on TWITTER: @ColumnistSuyash
 
“Go confidently in the direction of your dreams. Live the life you have imagined,” suggested Henry David Thoreau. When you walk on the path of your choice, you enjoy it but when you walk on a path without your choice, you end up doing nothing. 

Once upon a time, he being a talented sales executive headed a 6 member team of HDFC bank. But all of a sudden, the branch shut down due to some unusual reasons. Then instead of joining another bank or a company, 19 year old Ankur Lamba decided to pursue his dream of entrepreneurship.

From childhood, he was an average student. But his spectacular brain always geared up the spirit in him to do something different.

His father, army officer Rajesh Kumar Lamba, is currently posted as Havildar at Agra. Ankur grew studying in several Army schools. After doing his graduation from Commerce stream, he completed his Bachelors in Business Administration from IIPM, New Delhi. He also completed his courtship in Company Secretariat from the Institute of Company Secretaries of India. “Google added to my knowledge,” he says with a dense smile on his face. 

“HDFC shut its branch in April 2012 and the same year in October, I and my friend Siddharth Chugh established our firm,” he says with his head hold high. In this competitive world, he who was constantly motivated by his parents dared to lay the roots of his firm. “I was very passionate about Digital Marketing and hence Digitaur was born.”

Initially Digitaur was started off as a partnership firm in 2012 with the sole motive of ProDigital Marketing Services. And as the company caught a clutch, they added Website designing and Outdoor Advertisement in their services. “As yet we have worked on many websites and we have launched Email Marketing as well as a few Press release campaigns.” 

The target of Digitaur is to extend a helping hand to small businesses in the country and expand their empires online. 

The current status of Digitaur says that they have a team of 7 people, 4 website Clients and 2 digital Marketing Clients. Well, plans to help out many more are being executed. 

 “Today,” Ankur says that in terms of monetary benefits they have hit the target of profit they had expected. 

The firm is all set to head towards Outdoor Advertising. “If execution goes well, we'll get into outdoor advertising by March 2014 with a twist in that field,” Ankur rules over possibility. 

                                 - Suyash Karangutkar is the Managing Editor of The News-O-Holic.