- Prince Vij, Bollywood Head.
This word 'Scam' we often read in the daily newspapers in political or
Business management section, but nowadays it seems too Common in world`s second
largest film industry, Bollywood. After the release of Krrish 3, lots of
distributors, exhibitors and trade analysists have claimed that the entire
collection scenario of Krrish 3 is manipulated. But yesterday`s tweet of Taran
Adarsh made it clear that Collections of Krrish 3 were fake and Shah Rukh Khan
starrer 'Chennai Express' is still highest grosser of bollywood.
But, now there is a big question, that why Taran Adarsh tweeted fake figres
during the run of the film. The question of 'Paid Media' is also rising in
bollywood after this big controversy. If we compare Taran Adarsh`s figures with
few other sources, then result come as follow:
BoxOfficeIndia.Com: 153 Crores in 10
days (Including Tamil and Telugu Versions)
Taran Figures: 207 Crores in 10 days
(Including Tamil and Telugu Versions)
It is the largest difference ever between two organization for any film.
Nowadays, film goers and industry insiders can only trust on the individual
distributors rather than any trade analysist or online portal.
Few industry insiders are saying that Roshans
are in hurry to prove that Krrish 3 has broken all records including Salman
Khan`s Ek Tha Tiger (198 Crores), Aamir Khan`s 3 Idiots (202 Crores) and
Shahrukh Khan`s Chennai Express (228 Crores). But the truth is that Chennai
Express is still India`s highest grosser film.
Reacting on the box office figures Rakesh Roshan said, "i am not in
the position to fudge the figures by 40-50 Crores. People don`t know about the
real figures, but i get all figures from all India in the morning. People know
the 70% elements of box office and i know 100%. We opened at 4300
Screens".
Well, who is right or who is wrong is still a big question. But it is sure
that manipulation in figures is way to give hype to the film. Hope, we will not
see this type of scams during the release of upcoming biggies.
*Political- Lesson to be learnt by editorial team
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